WORLD ADHERENCE DAY

Building a healthier future, one moment at a time

More than half of the world’s population takes at least one medication daily, yet non-adherence remains a pervasive global issue with devastating health and socioeconomic consequences.

We partnered with a global coalition of health organization in collaboration with healthcare leader Servier, to create a campaign that would inspire millions to stay on track and take control of their health. At its core, the campaign delivered a powerful message: "Don’t Miss a Moment"—safeguarding the moments that make life worth living. The result? A global movement that turned awareness into action, proving that small steps today can lead to a healthier tomorrow.

EXPERTISE

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Creative Strategy & Planning

Global Campaign idea & Toolkit

Website Design

Social Media Content & Engagement

Don’t miss a moment

The campaign ignites a global conversation, reaching millions and inspiring action. It empowers individuals to take control of their health, equips healthcare professionals with tools to support patients, and fosters a sense of shared responsibility for better outcomes.

The campaign uses dual-screen visuals to showcase how ones actions today protect their tomorrow. This highlights the impact of staying on track with their healthcare plan—whether through medication, lifestyle changes, or healthy habits.

Wall of future moments

Interactive engagements along the lines of 'Don't Miss A Moment' emphasizing the emotional connection between staying on track with your healthcare plan and future milestones allowed people to share their aspirations, both digitally and in physical installations.

Custom assets for patients, caregivers, and healthcare professionals ensured the message resonated across diverse audiences. A global reach including social media, videos, posters, leaflets, certificates, and educational materials sparked conversations worldwide.

Recognized, adaptable, and impactful

Organizations personalized their campaigns while maintaining a cohesive look. The brand toolkit continues to be used beyond launch, ensuring long-term awareness.

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