JAGS MARKET CO.

Creating a new online grocery experience where ‘every bite counts’

In the midst of a rapidly growing but highly transactional online grocery market in India, we helped a business with core strengths agricultural trading evolve towards a direct to consumer proposition.

EXPERTISE

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Brand positioning

Brand Identity

Naming

Packaging

Unparalleled Quality with Unbeatable Value

The name stays close to the founders last name, adding Market co. to allude to traditional fresh markets.

Borrowing from the seals and stamps found on fresh food crates in India, the vibrant brand expression promises dependability and delight across the food shopping experience.

A brand system to flex across categories and products

As a large proportion of the online inventory is dedicated to Jag’s Market Co. private label, we created a modular system to allow for packaging expression across categories and products.

The system also considered how to treat premium and exclusive ranges and future food services such as meal kits and prepared food.

Food to feel good about

We discovered a surprising and little known fact about agriculture in India. Women grow as much as 80% of all food in India but have limited rights when compared to their male counterparts. Jag’s Market Co. seeks to empower female farmers with a share of profit from every sale of their own brand products.

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